Since this was an update from the previous years experience the first task was to pull data from the previous experience in order to improve the new one. That data comprised of numbers on click rates and heat maps, which was then laid out across the experience in order to get a better visual on what worked well and what could be improved. As can be seen, documenting the percentage of clicks across the page quickly turned into brainstorming some more clear groupings of the categories, as well as worked on ambiguous naming conventions. Kmart's previous year's data was examined independently of Sears, however the two experiences had similar click through rates.

The categories were reorganized into different themes, and placed them in the grid so that the categories were viewed from highest click rate to lowest from left to right. The left hand navigation was also reorganized so that the categories within their own headings were alphabetical, which research has shown is the order that members search. A similar experience was launched on Kmart.com.