EXPERIENCE
21 Grams - Real Chemistry, New York City, NY
VP, Director of Experience
October 2022- Present
Lead digital product and experience (UX & CX) strategy across an $10M+ portfolio spanning 20+ healthcare brands, translating business objectives, customer needs, and market opportunities into scalable digital products and experiences.
Expanded a strategic client partnership from an initial $83K engagement to a $2M annual portfolio within six months by identifying growth opportunities, shaping digital product roadmaps, and serving as a trusted advisor to executive stakeholders.
Partner with executive stakeholders, product owners, engineering, data, and client leadership to define product vision, prioritize roadmaps, establish success metrics, and align digital investments with strategic business objectives.
Drive product discovery and experience definition through executive workshops, user research, competitive analysis, journey mapping, and requirements gathering, shaping enterprise platforms, customer-facing applications, and AI-enabled solutions while delivering 10+ digital product launches annually.
Spearhead experience strategy for a high-profile AI-powered healthcare product, defining user workflows, product requirements, and adoption strategies to support launch readiness and long-term product growth.
Lead and develop a multidisciplinary Experience organization of 17 UX and product design professionals, overseeing resource planning, staffing, portfolio prioritization, and delivery across 50+ digital properties while balancing customer experience, technical feasibility, regulatory requirements, and business priorities.
Built and scaled a high-performing Experience organization through strategic hiring, mentorship, leadership development, and career coaching, increasing team utilization by 70% while strengthening delivery quality and organizational capability.
Established governance frameworks, scalable operating models, and cross-functional delivery processes that improved collaboration, execution consistency, and organizational effectiveness across Product, Engineering, Data, Brand, and Creative teams.
Champion customer-centered design, accessibility, and scalable design systems to improve product quality, accelerate delivery, and create consistent experiences across complex digital ecosystems.
Influence executive decision-making across more than 15 cross-functional disciplines, aligning user needs, business priorities, technical constraints, and organizational goals to deliver measurable business outcomes.
Foote, Cone & Belding Chicago, Chicago, IL
Associate Director, User Experience October 2021- October 2022
served as Senior User Experience Architect (2019-2021)
Manage the comprehensive product strategy, design, and execution for digital projects within FCB’s Healthcare portfolio, overseeing 12+ brands and 16+ digital properties, including prominent clients such as Allergan, Janssen Pharmaceutical, and Sanofi Genzyme.
Lead UX efforts for clients such as Cox Communications and Aldi, ensuring alignment with strategic objectives and optimal user experiences.
Manage a team of UX designers, guiding their work and professional growth.
Coordinate with account executives, SEO partners, creative leads, and developers to guarantee the delivery of high-quality products within defined scopes and timelines.
Provide scope, timing estimates, and resource allocation for Healthcare portfolio products.
Lead brainstorming sessions with cross-functional teams across 15+ disciplines for comprehensive digital strategies.
Engage in planning phases with cross-functional teams, conducting tasks like market research, user research, competitive analysis, and experience assessments.
Spearhead product design and development initiatives, contributing to projects with a cumulative value exceeding 10.2 Billion
Deliver strategic insights for an integrated user journey, along with detailed project plans and functional product requirements.
Advocate and lead user testing to validate strategic plans, encompassing testing plans, scripts, prototypes, qualitative user research, market research, competitive analysis, and experience audits.
Document UX solutions and functional specifications using tools like Axure, Sketch, Invision, and Adobe XD for responsive design.
Present and deliver user experience strategy, solutions, and designs to both internal and external stakeholders within specified timelines.
American Medical Association, Chicago, IL
Senior User Experience Architect
September 2017 - June 2019
UX Lead on various products including the $1M system and user interface redesign of the Medical Residency Program Finder (FREIDA), resulting in a 160% increase in users
Gathered and translated business and functional requirements into user centric functional strategy
Collaborated with a cross-functional team of 10 including subject matter experts, project managers, product owners, analysts and developers during planning stages which lead to a unified product vision and successful launches of products.
Bridged design and engineering to deliver concepts and drive seamless cross-functional collaboration
Led a team of 15 front end developers, engineers and analysts through requirement gathering and management, as well as provided support through development process
General Assembly
UX Design Co-Instructor
May 2018 - November 2018
Sears Holding Corporation, Chicago, IL
User Experience Architect
July 2015 - September 2017
served as Associate User Experience Architect (2015-2017)
Education
Northwestern University - Kellogg School of Management -- June 2023
MBA, Finance & Marketing
University of California, Irvine -- March 2015
B.S. Informatics, Specialization in Human Computer Interaction
Technical Skills
Figma and other design tools
Unmoderated and moderated testing tools (Trymata, usertesting.com, Verify Testing, Validately.com)
AI workflow tools (Copilot, Cowork, Figma Make)
Familiar with HTML, Javascript, Python, CSS, Java