RISE Challenge
Project Overview
Kmart was hosting the Rise Challenge. The Challenge was a basketball dunk tournament featuring four of the biggest names in street basketball. Members needed to be able to find the locations, dates & times and get a ticket to the event. Kmart needed a mobile app ticket, a mobile web experience and a desktop experience. I was the User Experience Designer on all three experiences.
Process
Mobile
Mobile App Ticket Wires
Mobile App Ticket Creative
One of the objectives that Kmart was trying to achieve through this Challenge was Kmart App downloads. The ticket needed to ONLY exist on the mobile app experience. Here is a picture of the wires for the experience. The wires for all three experiences (mobile app, mobile web and desktop) can be viewed here.
Desktop
Desktop Wires
Desktop Creative
The main purpose of the desktop experience was to showcase the RISE shoes. Secondary was promoting the RISE Challenge. Since there is a great deal more real estate on desktop as opposed to mobile there was space to bring the challenge to life by adding a short bio of each player with headshots. The member would be able to connect with the Challenge more, pick their favorites, and get excited to see the exhibition when it came to their town. Kmart loved the idea. The challenge ran from July 16 to August 21st 2016.